Cushioning protects your feet from painful impacts. Shock and force from walking to jogging can vary, but wearing them with minimal or no cushioning is hazardous. To prevent injuries, the brand has been using many aspects of its shoe designs to provide the most cushioning without sacrificing support and durability.

Insole
Having cushioned insoles built into your product is a great way to keep the pressure off the ball and heel areas of your foot, helping to evenly distribute weight as you move. The brand makes sure to create all their products with just the right amount of cushion to provide you with all these features. If you’re someone who spends long days on their feet, you’ll be very thankful for this.

There are many kinds of insoles used by different shoe manufacturers, but this company appears to use EcoOrthoLite more than the other insole types. EcoOrthoLite is resilient and environmentally-friendly.

Midsole
Midsoles are just as important as insoles, if not more so. The midsole unit can be found wedged between the insole and the outsole and this is where most manufacturers, this one included, place their best cushioning technologies. Here are a few examples of their best midsole technologies:

Hot and sweaty feet are utterly miserable and uncomfortable, but they aren’t just uncomfortable. Hot and sweaty feet that are not dried quickly are a health hazard. Fungi can develop and grow in hot, wet, and dark conditions; the conditions that are found in those that lack breathability and temperature management features.

One such fungus is the one that results in what is commonly known as Athlete’s foot. Also, wet feet are more blister-prone than dry feet. Wet feet are softer and more vulnerable to blistering; so, it would be in your best interest to invest in products that keep your feet cool and dry.

On the trail, on the road, in the hall, or at the office: it doesn’t matter where you are. You need to have sufficient support and stability features in your shoes, so you can walk or run comfortably. People, who have high arches or overpronate, especially need support features built into their products. These features provide safety and comfort, so you don’t need to sacrifice one for the other.

Arch Support
Many manufacturers have different means of providing support and stability. The brand has its own methods, which are just as effective as other manufacturers who focus on designing stability shoes with minimal cushioning.

Ankle Support
Many of their products come with a higher ankle than most sneakers. This feature offers optimum ankle support and is, usually, teamed up with padding to give you the most support without becoming uncomfortable and abrasive. Most of the options which come with a higher ankle have an ankle section which is made of firmer materials to offer your ankles the support they need. Some of them also use Velcro hook-and-loop closures which are large straps that wrap around the ankle, offering another layer of support and protection to your weak ankles.

Traction
You need an outsole that will support you and your gait. It can’t be too flimsy or too firm, or you’ll get hurt. The brand uses high-quality outsole materials to create the perfect balance of flex and firmness. However, they also invested in a few special technologies to include in the outsole that support your feet and enhance the traction capabilities.

Some of the brand's products, especially those designed for sports, bear high-quality spikes that dig into the ground and help give you the traction and grip that you need to play your game hard.

The SPEED FRAME is an innovative outsole technology, which is built with all the durability and flex features of standard outsoles but it weighs less. It helps you run faster for longer, as its lightweight design helps reduce the onset of foot and leg fatigue.

The EVERTrack outsole is an outsole specially designed to be more durable than other outsoles. It lasts longer and still provides your feet with ample cushioning and support.

The Rubber Sole Motorsport is a special class of outsole that the brand offers in its safety work boot and shoe product lines. This outsole is heat resistant up to 572 degrees Celsius, or 1,061 degrees Fahrenheit, making it perfect for construction and factory work. It has great traction, making it slip-resistant, too. The Motorsport even comes with iCell technology built into it to absorb shock and grooves are cut into it to give it more flex and lighter weight. Safety, support, cushion, and lightweight, this outsole has it all.

Like the Motorsport, the Rubber outsole can endure up to 572 degrees Celsius. What a jog has that the Motorsport don’t, however, is a duoCELL insert in the outsole to absorb shock and a torsion control system to keep you safe when you’re on the go. No sprained ankles from rolling feet on the job or the run for you!

The PWRADAPT Technology used in some of the brand's options is special because it’s designed to offer similar traction effects to spikes and cleats, but these are shorter and less prominent. These outsoles don’t need lugs to be longer to be effective. PWRADAPT outsoles come with bumpy suction cup looking pod inserts that stick out just a bit from the rest of the outsole. They grip the ground and flex to allow your foot to rest safely and comfortably on any surface.

Protection
This brand takes your protection very seriously. Having options that protect your feet is essential for construction sites and factories, but you need protection in your everyday life, as well. These products come in a variety of shapes, sizes, and styles. They use many popular technologies that are used in many safety options and work boots across brands, but they have, also, patented some of their own.

Many of the protective features and technologies mentioned previously in this guide have protection providing elements from cushioning to absorb impact to breathability features that control temperature and flexibility, which prevents the formation of blisters and other injuries.

Here are just a few of the other technologies which have not been mentioned previously in this guide:

NETFIT is a revolutionary lacing technology used in some of the brand's products. The entire upper portion of the shoe is covered with a net that is firmly secured to those where the upper meets the outsole. You can loop your shoelaces through any of the holes on this shoe to tie the shoe closed. This gives you the very best fit possible, and that means you’re not going to have your shoes fly off on a hard run or in the workplace. Plus, securely fitting options will not slide and slip around on your feet and thus will not give you as many blisters and painful abrasions.

For the person working at a factory or construction site knows that it’s essential that you have protection for your toes from heavy falling objects. The composite cap is a lightweight alternative to the steel toe cap. Plus, composite caps insulate your feet to keep them warm in cold environments, and they aren’t metal, so they won’t be a danger when you’re working with powerful magnets.

The steel cap is the standard hardshell used to protect the toes of construction and factory workers everywhere. It’s not as lightweight as a composite cap, but it’s stronger. Fortunately, steel caps, also, generally come with ample toe space; so, you can relax your toes, even on the job!

Everyone wants the products they love to last forever; or at least, a long time, right? It’s always frustrating or sad when you’ve only worn a pair of shoes a couple of times before they start showing wear or damage. Then you have to spend more money on new ones, and the cycle just seems to repeat itself.

This brand truly understands the value of a quality shoe and works hard to create products with durable materials. From inside to out, these were made to last a long time and continuously provide support and comfort throughout their use.

The EcoOrthoLite insoles used on the inside of the shoes are made to keep their form and shape so that they won’t wear down to the shape of your foot. While on the outside, the special rubber material is used to create the bottom base and heel of the shoe. The rubber is resilient and helps to absorb shock from heavy movements on hard surfaces.

The brand's products that are made specifically for soccer, which are both hard sports on the feet, seem to have the most durability of them all. The materials used on the outside are expected to get dirty, which is why the company uses materials that won’t get ruined from a little dirt or mud and can, also, be cleaned

Overall, the durability of their shoes is the top reason why the brand is so successful. You can truly get your money’s worth when you’re buying from this brand.

The brand creates a wide variety of styles which makes them a great brand for all genders and a large group of ages. If you’re looking for classic, retro, minimalist or modern styles, you can expect to find them all here.

The original ones that helped the launch of the brand over 65 years ago are still being used as models to create newer updates of your favorite classics. If your heart is set on those original styles, you’ll be happy to know that they still keep them alive.

If you’re more into current colorful retro styles, the brand has those, too. You can find styles like these, mostly, in their specific section. They are constantly using innovative technology to keep styles current. The mesh layers they use in their products are a great example of a newer fabric that adds color and is a highly trendy style.

While they have some wonderful color selections, you can also find simple, sleek styles great for the everyday minimalist. Most of the classic designs stay in neutral color options, which allows them to be easily paired with many different styles of clothing.

The brand is constantly creating new styles and updating their originals. No matter what type of shoe you’re looking for, you can always expect them to have all the latest in trending styles.